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As part of the renewed push, the government will roll out an extensive door-to-door awareness campaign across villages and urban areas. Local residents, community leaders and grassroots institutions will be involved to sensitise people about the harmful effects of drug abuse and to build a sense of collective responsibility in combating the menace.
Chandigarh: The Punjab government will launch the second phase of its flagship anti-narcotics campaign ‘Yudh Nashian Virudh’ on January 5, with a sharper focus on community participation and rehabilitation, Rural Development and Panchayat Minister Tarunpreet Singh Sond said. He said that under Phase II, rehabilitated youths would be actively roped in to motivate others to stay away from drugs, turning former victims of addiction into role models for change.
As part of the renewed push, the government will roll out an extensive door-to-door awareness campaign across villages and urban areas. Local residents, community leaders and grassroots institutions will be involved to sensitise people about the harmful effects of drug abuse and to build a sense of collective responsibility in combating the menace.
“Following the successful completion of Phase I, Chief Minister Bhagwant Mann has directed the launch of Phase II to further intensify efforts and move decisively towards making Punjab drug-free,” the minister said.
Sond reiterated that the Punjab Government has adopted a zero-tolerance policy against drug smugglers and peddlers. He said thousands of accused had already been arrested during the first phase of the drive and warned that those still engaged in the illegal trade would face strict action under the law during Phase II.
The anti-drug campaign ‘Yudh Nashian Virudh’, launched last year, is built around a three-pronged strategy—strong enforcement against traffickers, expanded de-addiction and rehabilitation services, and sustained prevention through awareness and community engagement. With the second phase, the government aims to deepen its outreach and consolidate gains made so far in tackling Punjab’s long-standing drug problem.
